Major Interests

Broadcast Journalism

The world of journalism is expanding exponentially with many new forms of communication through the power of technology. Multimedia journalism has become extremely popular as of late, with the growth in online blogs. Now everybody has the opportunity to express their ideas freely and promote them for all to see. Even reporters are using social media, such as Twitter, as a means of reporting stories and breaking news. I am extremely interested in this field, particularly in sports journalism. I would like to explore just exactly how reporters are able to get such access to celebrities, athletes and political figures. I would also like to find out the way journalists start out at the bottom and work their way up to the top of the industry.

Marketing

Ever since 10th grade when I took a Sports Marketing class, I have always been somewhat interested in marketing. Marketers today have to figure out the ways to connect with their consumers, and make them interested in the product. Figuring out what "target market" to go after is a crucial part of the marketing process. Like journalism, if I pursue this major I would probably go the sports industry route with it. In the sports marketing industry, it is the job of the marketers to get fans excited about they team they support. I am interested in the current job prospects for marketers, especially considering the recent economic downturn. I am also interested in what methods marketers use to entice their consumers into buying their product, as opposed to a competitors product